POSITIVE EMOTION MEMEDIASI SALES PROMOTION DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING
نویسندگان
چکیده
منابع مشابه
Impact of Store Environment on Adult Generation Y Consumers’ Impulse Buying
Until recently, Baby Boomers, with over 76 million members strong, were the largest consumer market in the U.S. However, as members of this generation have gradually entered retirement age and their spending has shifted from trendy goods to more mature, need-driven products, Generation Y has emerged as an enormous force which will inevitably rival Baby Boomers’ market dominance (Cortes, 2004). ...
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ژورنال
عنوان ژورنال: E-Jurnal Manajemen Universitas Udayana
سال: 2020
ISSN: 2302-8912
DOI: 10.24843/ejmunud.2020.v09.i05.p15